In this article, we shall look into some of the major benefits SMS blast or mass or bulk SMS for your business. This has become a recent trend of course. A wide array of companies is seen using this technique to reach out to a wide audience base or customer base to promote, inform or advertise. Of course, there are many benefits. Here, we shall explore them in this article.
SMS have higher open rates:- One of the remarkable benefits of SMS is that it has an excellent open rate. It has been found that about 98 percent of the people who tend to receive an SMS, will surely go on to check it out, an within the average of 4-6 seconds. This is rather a remarkable exposition and it in itself speaks for its remarkable success. The open rate with SMS is much higher than in case of emails, with only 20 percent of the recipients going for the email. This makes SMS an excellent choice for a marketing platform for your marketing database to reach out to the people with more confidence.
Fast and Flexible:- It is fast and it is very flexible. This is a major advantage of bulk SMS. The lead time with SMS is virtually zero. This makes it an excellent marketing agent. This means that the campaigns can not only be conceived for but also can be ensured to have been delivered to the respective recipients within minutes. This is one of the reasons why companies are using SMS blast software to conduct this SMS based marketing campaigns.
